About Caprice O'Bryant
Caprice O'Bryant is the founder of Excuse Free Fitness, a fitness and wellness brand helping women build sustainable, healthy lifestyles without putting their lives on hold.
Her path into fitness began unexpectedly.
In June 2012, at 19 years old, Caprice woke up in a hospital room after surviving two major car accidents. She was living with a traumatic brain injury, epilepsy and retrograde amnesia and couldn't remember the first 19 years of her life.
During her recovery, she was encouraged to exercise. What began as part of her rehabilitation became something much bigger. Movement gave her a sense of control at a time when so much of her life felt uncertain.
People eventually began asking her to train them, and at 22, Caprice founded Excuse Free Fitness.
In 2015, she opened a boutique fitness studio in Homewood, Illinois, where she coached personal training clients and led her signature Tank Top Tuesday classes. Over the years, she expanded her work beyond the studio, helping thousands of people through in-person and online fitness programs.
As her business evolved, so did her approach to coaching.
Caprice continued studying fitness and nutrition while developing a deeper interest in behavior, the brain and the factors that actually influence long-term change. Her experience coaching clients taught her that getting results isn't simply about knowing what workout to do or what foods to eat. It's about understanding the habits, behaviors and circumstances that shape how people live.
That philosophy is at the heart of her coaching today.
Caprice is also the author of Prayers Up, Weight Down, which she launched in 2019. The book eventually became the foundation for Prayers Up, Weight Down (PUWD), her signature coaching program combining fitness, nutrition, mindset and accountability with a faith-centered approach to wellness.
Her philosophy is simple: your health should support the life you're building, not require you to step away from it.
Through Excuse Free Fitness, Caprice works with women who want to become stronger, healthier and more consistent while navigating careers, businesses, families and full lives. Her work centers on helping women get fit for the calling on their lives while learning to treat their bodies as something to care for and steward—not punish.
Today, Caprice coaches online, leads fitness experiences in Los Angeles, speaks on fitness, nutrition and self-care, and continues to grow Excuse Free Fitness into a broader wellness brand.
More than a decade after starting the company at 22, she's still doing what she set out to do: helping people make their health a part of their lives—not something they have to keep starting over.
COACH CAPRICE O'BRYANT
Founder, Excuse Free Fitness
Author, Prayers Up, Weight Down
Fitness & Wellness Coach • Speaker
Awards
- 40 Under 40 Young Women’s Professional League
- Small Business of the Year South Suburban Small business association
- Millennial of the year The Boss Network
- Crown Jewel Award